Power distance (PDI)

Power distance clearly implies that when everyone is unique so they are all unequal. Powers are defined differently in which how much people’s ideas and behavior can influence others. In the United Arab Emirates power distance reached up to 90, that means less powerful members and organizations are accepting that Society’s power that are authorized by leaders.


Individualism and collectivism (IDV)

According to Conor Neill (2012), Individualism is individuals included into groups, and their ties tend to be loose, in other words, they tend to look after their self. They are usually from an extended families that protect them and it cost nothing in return but absolute loyalty. Individualist tend to live their life as it fits to them, they take their own judgment, an example of that families in the United States of America scored the highest score of 91.

In the collectivist society, people are more likely to look after a group of people that they belong to. They tend to sacrifice a lot of things for the sake of doing good for others in other words they call it “grater good” Craig Bliddle (2012).


Uncertainty avoidance (UAI)

Uncertainty avoidance is how people deal with the future whether they want it knows or not, or should they try to build a different vision of it or just let it happen. In the UAE, the uncertainty score reached up about 80, unlike the United States that scored a lower number of forty six. There is a fair level of accepting in the USA, in which they welcome the idea of change in different verities, for example, technology, business, and food.


Masculinity vs. femininity (MAS)

Feminist is where the community do not appreciate the idea of women taking men’s positions. Whereas masculinity means the distribution of roles within a job or emotional role according to their gender. An example on that, the Emirate pilot that went on a spree to defend her country from those who attacked. In the UAE, they accept the idea of women taking men’s job in order to get the job done, in other words they all have the same value.

Long term orientation vs. short term orientation (LTO)

Long term society tends to deal with things more realistically in their savings, and they accept change. Whereas short-term orientation encourages the past and present, such as, traditions, nationality. The United States scores 26 on the low dimension reflected by:

  • The check whether of not the information is true
  • Business measured performance as short term basis

Indulgence vs. restraint (IND)

In an Indulgence society they allow people to enjoy life and have fun. Restraint based culture more likely to Self restraint.



Biddle, C. (2015). Individualism vs. Collectivism: Our Future, Our Choice. Retrieved September 17, 2015, from the objective standard:

hofstede, g. (n.d.). Strategy-Culture-change. Retrieved September 17, 2015, from geert-hofstede:

Neill, C. (2012, June 7). GEERT HOFSTEDE: THE 6 DIMENSIONS OF NATIONAL CULTURE. Retrieved September 17, 2015, from conorneill:


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